The Wellspring

Full Branding and website

Becky was determined to create a brand that spoke community, inclusivity, and safety. The Wellspring was an organic design that included a rare approach to a storyteller's perspective on gatherings. We wanted it to feel like you were entering the pages of a journal you found in the woods in a magically garden, or a greenhouse. The pages lined with drawings and insightful revelations on personal journeys.

The Wellspring is getting your feet and hands dirty in the messiness of life and being proud of what you accomplished. We stuck with that theme and created graphic with organic lines and an earthy color palette. The font styles pair well with the color palette and the illustrations with the connected theme of storytelling - handwritten and personal with a typewriter subtext. 

How I made it unique to Becky

Fonts

colors